Cognitive Assessment in Scottsdale, AZ
Measure Your Mind Like You Measure Your Body
A precision cognitive assessment built on the same technology pro sports teams use to evaluate athletes at the NFL Combine and in Major League Baseball. Not an IQ test. A clear picture of how you remember, focus, react, and decide, measured down to the millisecond.
This Is Not an IQ Test
Not How Smart You Are.
How Your Brain Works.
An IQ test tries to boil intelligence down to one number. This assessment does the opposite. It breaks cognition into separate skills, like how well you hold information, how you handle distraction, and how you weigh risk, and shows you your personal profile across each one.
There are no passing grades and no single score. Two equally sharp people can have completely different profiles. One locks in through chaos but acts fast on impulse. Another is deliberate and precise but slower to adapt. Neither is "smarter." Knowing your pattern is what makes it useful.
Research backs this up: different cognitive skills peak at different ages, some in your late teens, some in your 30s, and some not until your 40s or later. Your brain isn't one dial. It's a set of systems, and we measure them one by one.This information helps improve athletic performance, optimize training programs, and support injury prevention by identifying inefficient movement patterns early.
Why Your Baseline Matters Now
The Best Time to Measure Your Brain Is Before Anything Changes.
You can't see a change if you never measured where you started. That's true of body fat and bone density, and it's even more true of your brain.
Decline starts earlier than most people think. A 10-year study of more than 7,000 adults published in the BMJ found measurable declines in memory and reasoning already underway in people aged 45 to 49. Most people won't notice anything for years.
Your own baseline beats an average. Comparing yourself to population norms tells you where you rank. Comparing yourself to your own earlier results tells you whether you are changing. In concussion research, an individual baseline has consistently proven more sensitive at detecting change than comparison to normative data alone.
A lot of what affects brain health is in your control. The 2024 Lancet Commission on dementia identified 14 modifiable risk factors, including physical inactivity, obesity, high blood pressure, diabetes, and high LDL cholesterol, that together account for an estimated 45% of dementia cases worldwide. Many of those are things we already help you measure and track.
The takeaway: Test once to know where you stand. Retest to know which direction you're heading, and whether the changes you're making are working.
What we Measure
Seven Skills Behind Every Decision You Make.
Each skill is measured with precise, timed tasks on a screen, tracked to the millisecond. Here's what each one tells you, in plain English.
Explicit Memory How well you take in new information and recall it on demand. Think names after an introduction, the details of a meeting, or a play call in the huddle. (The Executive assessment measures this twice, as Explicit Memory A and B, for a fuller picture.)
Distraction Control Your ability to stay locked on what matters while irrelevant information competes for your attention. It's the skill behind deep work in an open office, or a quarterback reading coverage through a crowded field.
Impulse Control How well you stop an automatic response when the situation calls for something different. It shows up as the email you didn't send, the trade you didn't chase, or the pitch you didn't swing at.
Spatial Memory How accurately you track where things are and hold a mental map of your surroundings. Navigation, driving, reading a field, or remembering where you parked all lean on it.
Instinctive Learning (Executive only) How quickly you pick up patterns without consciously trying to. It's the "feel" that lets some people read a room, a market, or an opponent faster than others.
Risk Tendencies (Executive only) How you naturally weigh risk and reward when the outcome is uncertain. This isn't good or bad. It's your default style, and knowing it helps you understand your decisions under pressure.
Choose Your Assessment
Two Assessments. One Clear Picture.
General Cognition is the essential brain baseline: the four core skills that matter for everyday sharpness and long-term brain health. Executive adds the decision-making layer, how you learn, weigh risk, and perform under pressure, for leaders, athletes, and anyone whose job runs on judgment.
| Skill measured | General Cognition | Executive |
|---|---|---|
| Explicit Memory | ✓ | ✓ (A and B) |
| Distraction Control | ✓ | ✓ |
| Impulse Control | ✓ | ✓ |
| Spatial Memory | ✓ | ✓ |
| Instinctive Learning | — | ✓ |
| Risk Tendencies | — | ✓ |
| Time in lab | ~25 min | ~245 min |
| Price | $199 | $349 |
| Best for | Anyone 18+ who wants a brain-health baseline to track over time | Executives, founders, athletes, and high-stakes decision-makers |
Who It’s For
If Your Brain Is Your Edge, Measure It.
Longevity-minded adults. You track your VO2 max, bone density, and visceral fat. Your brain deserves the same attention, and the same baseline.
Executives and founders. Your decisions carry weight. Understand how you focus, filter noise, and weigh risk when it counts.
Athletes. This is the same class of technology teams use to evaluate players at the NFL Combine and across Major League Baseball. Find out how you read, react, and decide.
Anyone with a family history. If cognitive decline runs in your family, a baseline today gives you a personal reference point for the future.
Anyone making a change. Starting a new training plan, improving sleep, or changing your nutrition? Measure before and after to see what actually moves the needle.
What to Expect
Simple to Take. Precise to the Millisecond.
Before you come in. Get a normal night's sleep, eat as you usually would, and skip anything unusual like an extra-strong coffee or a hard workout right beforehand. We want a true picture of your everyday brain.
The assessment. You'll sit at a screen and complete a series of short, game-like tasks. No studying, no trick questions, nothing to prepare. Most people find it surprisingly engaging.
Your results. You'll get a clear report showing your profile across each skill, how you compare to others, and what your patterns mean in real life.
Your consult. A DexaFit specialist walks you through what your results mean and how they connect to the rest of your health data.
Your retest. We recommend retesting every [TBD] months to track your trend line and see the impact of the changes you make.
The Whole-Body Connection
Your Brain Doesn't Live in Isolation.
The same habits that build a strong body also protect a sharp mind. That's why cognition belongs alongside the rest of your DexaFit data.
VO2 max and your brain. In a 2025 study in the British Journal of Sports Medicine, older adults with higher cardiorespiratory fitness performed better across all five cognitive domains tested, including memory and executive function.
Body composition and metabolic health. Obesity, diabetes, and high blood pressure are all on the Lancet Commission's list of modifiable dementia risk factors. Your DEXA scan, RMR, and arterial health testing give you a view into several of them.
One timeline. When your cognitive results sit next to your fitness, body composition, and metabolic data, you can see how improvements in one area track with the others.
Bundle callout: Pair your Cognitive Baseline with a VO2 Max test and DEXA scan for a complete brain-and-body snapshot.
FAQs
Quick answers before you book.
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No. IQ tests try to rank general intelligence with a single number. This assessment measures specific cognitive skills separately, so you see how your brain works, not how "smart" you are. There's no overall score and no pass or fail.
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No. This is a performance and wellness assessment, not a medical diagnostic. If you have concerns about memory, attention, or a head injury, please talk with your physician. Your results can be a useful reference point to share with them.
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No. Just come rested and follow your normal routine. The tasks are designed to measure your natural abilities, not what you've practiced.
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Some skills respond to changes in sleep, fitness, stress, and focus habits, and others are more stable. That's exactly why retesting is valuable: it shows you what's changing for you.
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We recommend every once per year, or before and after a major change like a new training program or injury.
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General Cognition covers four core skills for an everyday brain-health baseline. Executive adds Instinctive Learning, Risk Tendencies, and a second memory measure for a deeper look at decision-making.
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Yes. We do sports specific testing down to 10 years old. General and Executive cognition assessments are recommended for 16+.
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Yes
Start Your Brain's Timeline Today
Every trend line starts with a single data point. Get yours now, while it's your best reference point for everything that comes next.